How Somek Web & Digital Scaled Beyond Six Figures

Daniel started as a solo freelancer, providing web design and social ads for e-commerce brands. He eventually partnered up with another freelancer, initially intending to just trade services. After some time they both realized they worked great together! 

They knew there was a future in them working together to build an agency. With some focus and determination, they reached 20 recurring clients. Recognizing the potential to build something bigger, they committed fully to their agency, scaling to some 40+ clients in just six months and crossing $200K in annual revenue.

However, as growth accelerated, the duo found themselves stretched too thin. Danny began struggling to balance sales, client management, and helping with parts of the fulfillment. They needed a solution to break through their current growth ceiling.

Challenges

They needed to build a team quickly. But being as they were already stretched thin, the idea of allocating additional time (that they didn’t have) to recruiting, vetting, hiring and training seemed daunting. They attempted to work with other freelancers and general contractors at first, but it often felt as though they were sacrificing quality. Their challenges could be summed up as such:

• Managing 40+ clients while handling sales, client relationships, and fulfillment left no time to truly focus on continuous growth
• Failed attempts at hiring freelancers and contractors, leading to inefficiencies 
• Lack of time to recruit, vet, and train new hires
• Hitting a revenue plateau due to bandwidth constraints

Solution

Recognizing their urgent need for support, Somek Web & Digital turned to us. We matched them with Annamarie, who has expertise in social media strategy and e-commerce marketing. She took over client management, allowing Danny to focus on sales and business development.

Annamarie also identified untapped opportunities within their existing client base. Many of their marketing clients were collecting emails from their customers but had no idea how to better utilize that data. Noticing that most e-commerce marketing clients were struggling with how to turn customers into repeat buyers, Annamarie started suggesting email marketing. With extra time on his hands for sales and the internal interest Annamarie was drumming up around email marketing, Danny could now lead the charge in launching email marketing as a new service offering.

Results

• Increased Efficiency: Danny was able to shift his focus from day-to-day client management to sales.
• Service Expansion: With Annamarie’s insights, the agency introduced email marketing as a new offering.
• Revenue Growth: Within two months, 22% of their clients adopted the new service, generating an additional $85,000 in projected ARR.
• Scalability: Encouraged by their success, Danny added another CSP to continue expanding the business.

A Word from Daniel Ecker

"It’s amazing what you can create when you’re not spread thin! Having Annamarie join us was eye opening and life changing, to say the least. I only wish I’d done it sooner!"

By leveraging the right customer success professionals at the right time, Somek Web & Digital overcame their scaling challenges, increased revenue, and positioned themselves for long-term success without sacrificing quality or burning out.